Why do Governments need to be on Twitter

Twitter expansion rate is booming at a tremendous speed
Youth preserve the largest slice of the population in MENA
Internet is becoming faster and more affordable which will raise the % to internet penetration
Tweets echo much faster than any other news medium
Tweets are picked up local regional and international media outlets
Twitter can serve as the best PR & Crisis Management tool
Twitter fights bureaucracy. Top brand leaders are one Tweet away
Engaging with Tweeps and establishing a conversation, explaining policies can protect Governments from Negative publicity
Social Media will soon be the main stream media
Conversation is already happening, it is up to the Government/brand to be part of it or not

Here is a new report about Social Media in MENA

  • mureed

    I think we need to have that in mind .. but we need to look at the other half of the glass … What is the downside?

  • Khaled El Ahmad

    There is no downside, if there is a negative review/tweet/stand this can be turned into an opportunity to explain Gov stand/policy by Gov itself.
    Also, conversation is already happening on Social Media, it is Gov choice to be part of this conversation or not, do we want people to speculate or do we want to explain our stand?
    Social Media is multiple platforms of media that is expanding and echoing louder than anything before, if we ignore it it will his us in the shusmo, we need to be part of it learn as we go by and engage to close the ancient historic gap between the Gov and citizens

  • Khaled Gharaibeh

    governments can easily be on twitter. it is as simple as creating an account and engaging with ppl as you said. the problem is: would the gov accept or maybe allow the public input? criticism? facts? accountability..etc especially that its timeline is on public and everyone can see how the gov is engaging with such input!

  • Khaled El Ahmad

    It is an organic dialog and the conversation is ALREADY happening it is the Gov/Brand choice to be part of this conversation or not. Times have changed, it is all about conversation,open dialog & accountability. They have to choose do they want to set the facts straight and explain policies and their stand on issues or do they want to leave it to tabloids

  • mureed

    Totally agreed. They have to be there.
    One or two problems: We don’t have continuity. So, what is good practice for “this” govt might not be for “that” govt. Another problem is that we still lack transparency, and are slow to react/proact.
    Finally, govts tend to lack good communicators who can utilize this tool to the max with the highest levels of success.
    Just a few thoughts.

  • Khaled Gharaibeh

    i totally understand and agree. but question: are they (brands and gov) fully aware of the consequences of SM conversation and willing to be responsible of their decision/actions?

  • Khaled El Ahmad

    I agree, like I said Social Media is organic and there are new rules and new ethics and not mastered yet, Big brands usually start with pilot program to see if it would work or not and they go as they see fit.
    Plus learning from other successful case studies out there.

    Transparency is required and in implementation, http://plan.gov.jo is about showing and measuring progress of Gov programs. There are serious attempts towards that but it will take time.

    Sustainability is required and I agree it is an issue.

    Thanks for your comment

  • Sheren

    Totally agree, You have done a good start Khaled, keep on.

    Frankly speaking, its not easy to start such initiative in our community with such culture supporting killing others fighting success and resisting changes. Regulations should respond to new requirements sooner or later. No one can deny that you start the first step in Jordan and educate some people ( like me) how to express attitudes and opinions using social media.

    We are all with you for better future of our kids, we need a healthy paths of communications and freedom otherwise we will lose and regret after losing the chance to reform.
    GO AHEAD and defense what u believe in.

  • mureed

    Yinteek el-3afiyeh