How can we promote Tourism in Jordan? (Via Social Media)
Last night I attended a Social Media session held by the Tourism sector in Jordan in particular by Mr. @MichaelNazzal And organised by Tech Jordan and Social Media Expert Mr. @AliDahmash Gave a great presentation introducing Social Media you can check out his Blog and his Reach2.0 Company, and there were other several presentations about the impact of Social Media on Tourism Sector worldwide and how this sector can utilize the Social platforms to gain more business.
We were all wowed by a surprise visit by Her Majesty @QueenRania and if you follow her Twitter account you will know she has done a lot to promote Tourism in Jordan.
So as Jordanian citizens, how can we promote Tourism in Jordan? (Via Social Media)
1- User Generated Content (UGC):
User generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis. In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery. Wiki
Content is King, and now with the new Social Media Revolution there is a power shift, consumers now depend on UGC more than the advertiser.
So, Before people travel they will go online and read reviews about about the Brand (Country, Touristic Site, Hotel, Airline, Restaurant)
There are top Global Review sites out there that has great exposure such as:
And there are some review sites Regionally:
And some Local review sites:
*If you have any more more Review sites please do share them with me and I will update the list
So, Let’s go back to UGC, we need to create content/presence that is organic, credible and authentic.
I urge all Jordanians to Socialize their outdoor experience; let me explain
When you visit a Cafe, go back online to one of these Review sites and document your experience (Positive or negative)
-Review (Post your review and offer recommendations)
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